Why Fusion Mineral Paint?

Ever wonder Why Fusion Mineral Paint is the most sought after DIY Decor Furniture Paint? As you can imagine, we get this question ALL of the time.   You have seen the beautiful projects, and heard the buzz,  and you wonder,  exactly what is the deal here anyway?! What is it that makes Fusion Mineral Paint so wonderful and different? Why would I choose Fusion over a chalk type paint?  Read on friends!


Top 5 Reasons!



That’s right NO top coat required!! Say what!? Fusion is an all in one formulation that has changed the DIY world making it easier to get a professional look with less time, money, and effort. In some cases you may choose to use our Tough Coat  for a little extra protection on very high traffic areas, but most of the time just paint and done! Yes, Fusion Mineral Paint is easy. You don’t need to strip it down to raw wood either! Minimal prep means a clean surface and possibly a light sanding by hand is all the prep that is usually needed. Super slick manufactured surfaces like melamine or laminate, we  recommend using our Ultra Grip, which makes painting the impossible possible. Did you know you can paint fabric, metal, glass and plastic too?!

ZERO VOC’S (aka Volatile Organic Compounds)

A big HUGE difference between Fusion and other brands of chalk type paint is that Fusion has ZERO VOC’s. Yes, ZERO!

VOC’s are chemicals that are emitted into the air when paint, and many other products found around the home,  dry.  VOC’s can be dangerous and cause health related issues.


Zero VOC’s also means virtually odourless! When you paint with Fusion you will find that there is virtually no odour. I know…WOW!! This makes indoor painting enjoyable and safe for everyone! No need to worry about opening windows and ventilation, even in the winter when you paint indoors.  Nursery projects, kids crafts, or whatever  your project is,  it can be done with no worry about strong and harmful odours.  Our environmentally and health conscious formula is also lead free, phlalate free, formaldehyde free, ammonia free. I know, pretty amazing stuff indeed!


We manufacture our paint with the highest quality finely ground,  natural mineral pigment and that means you will not get a better depth of colour or coverage from any other paint.  You can expect an astounding 75 sq ft of coverage per pint (500ml). which is equal to about 1 quart of a Chalk Type paint, for a lot less money and time! It’s gives a matte, creamy, opaque and perfectly smooth finish! One coat is all you will need for most surfaces, however we always say 2 thinner coats is better for a super fine and smooth finish. Because we use real Mineral pigments, our paint is also naturally UV resistant and your colour will not fade over time!


Many paints say they are acrylic but they contain added ingredients that compromise the finish. Fusion is 100% acrylic, water based with NO added latex or vinyl. All of this with an industrial grade resin means a waterproof  finish that you will not get with other paints. Period! This means a long lasting, durable finish, even outdoors!! Woohooo!!

So, there you have it. The question is not why, but why NOT Fusion?!